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| JANUARY 2015 |
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Premium Ad Positions and Your Next Digital Campaign
Full-screen takeovers generated 124% greater unaided brand recall
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Full-screen takeovers generated 40% higher
overall likeability of
the ad experience
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Consumers were 78%
more likely to want to
learn more about a
product or brand after
being exposed to a
full-screen takeover
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| | Premium Ad Positions
Whether you are talking about full-screen takeovers, expandables, wallpapers, pushdowns or any of the high-impact digital ad positions available, it all translates to one thing: results. In one recent study by IAB, unaided brand recall of consumers who saw premium ad positions compared to standard display was higher for every single premium position measured.
Want to learn more about planning your digital campaign?
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Source: Delivering Branding Value Through High Impact Digital Advertising: An Undertone and IPSOS ASI Joint Research Project”. Undertone.com. 2014 |
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| | Consider Mobile Advertising Growth |  | |
| |  | The biggest significant budget increase in 2015 by channel will be in mobile advertising with a projected 34% increase compared to the 2nd biggest channel increase of 19% for content marketing.
Contact Michigan.com to learn more how we can grow your business with our mobile advertising solutions.
| | Source: Delivering Branding Value Through High Impact Digital Advertising: An Undertone and IPSOS ASI Joint Research Project”. Undertone.com. 2014 | | |
| | | | Michigan.com December 2014 Market Recap Report | | |
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Check Out the December 2014 edition of theMichigan.com Market Recap Report forthe best local recap of business andindustry information on employment,real estate, automotive, retail,finance, entertainment and more.
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