| | | | | | |
 |  |  |
| FEBRUARY 2015 |
 |
 |
|
| |
| |
NATIVE ADVERTISING IS THE NEW BRIGHT, SHINY OBJECT BUSINESS OWNERS AND MARKETERS ARE EXCITED ABOUT
Consumers looked at native ads 52% more frequently than banner ads
| 
66% of US marketers plan to increase their native ad budgets in 2015
| 
63% of US marketers believe the most important component of native advertising is to be relevant | | |
| |
12 Simple Rules for Successful Native Advertising
1. Be collaborative 2. Be relevant 3. Be nimble
And 9 more rules you should know
Check out the full blog post to learn more about how native advertising can help your marketing campaign
| |
Source: “Native Advertising: 12 Best Practices from Leading Marketers,” eMarketer, November 2014, IPG media lab, eMarketer, Jan 2015 |
| |
| | NATIVE ADVERTISING IS HOT, HOT, HOT |  | |
| |  | Savvy marketers have been talking a lot lately about native advertising, also known as native content. While it's a new concept to some, it's a service we've been providing for our print and digital advertising partners for more than 10 years now.
To learn more about native advertising and to see live examples, click the link below!
| | | |
| | | | Michigan.com January 2015 Market Recap Report | | |
| |  |
Check out the January 2015 edition of the Michigan.com Market Recap Report for the best local recap of business and industry information on employment, real estate, automotive, retail, finance, entertainment and more.
| | |
 | | | | | | | | | | | | | |  | | |
