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MARCH 2015
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As many retailers dawdle, consumers continue to change their shopping behaviors. They still head to stores to actually purchase, but they shop continuously on their devices. Smartphones aren’t replacing stores—they’re augmenting them. In 2015, for the first time, the majority of sales in stores will be influenced by digital media, according to Forrester Research.
Top devices used when researching a purchase decision:
Laptop or desktop
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Mobile phone
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Tablet
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A recent industry survey found only 5% of businesses said they have executed an omnichannel strategy, while 37% have yet to begin. ARE YOU ONE OF THE 37%?
The smartphone is the new hub of retail. The majority of US consumers shop with their phones. In most cases, mobile is the catalyst for sales.
Check out the full omnichannel marketing report
To learn more about how Michigan.com can get you started with omnichannel marketing strategies
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Source: “OMNICHANNEL TRENDS 2015” eMarketer, December 2014.
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LOCAL LEADERSHIP EVENT IN APRIL
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FUEL: DETROIT - FUELING THE MOTOR CITY'S REINVENTION
Michigan.com is the Rocket Fuel sponsor of the upcoming Fuel: Detroit Leadership Event. On Monday, April 13, Fuel: Detroit will energize 1500 business leaders with presentations from Magic Johnson, Mark Fields, Governor Rick Snyder, Seth Godin, Jessica Alba, Josh Linkner, and more by providing Detroit with fresh thinking and new leadership approaches to business.
Interested in attending? We hope to see you there! For registration details
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UPCOMING ADVERTISING OPPORTUNITIES
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REACH A HIGHLY INTERESTED AUDIENCE - Online, Mobile and Print!
Maternity Guide Special Section - Starts Sunday, April 19th
Reach new moms in Southeast Michigan:
- Ideal for businesses looking to attract new moms, including: pediatricians, maternity and baby clothing, toys and baby supplies, childcare, health and wellness and more!
Green Michigan Special Section - Starts Sunday, April 26th
- Tell consumers and business readers how your products can help them go green and save money
- Boast about how your company is reducing its carbon footprint
Prop 1 Sales Tax Special Section - Starts Sunday, May 3rd
A round-up of commentary and coverage the weekend before voters go to the polls:
- VIEWPOINTS: Commentary from both sides of the issue
- WHAT YOU ARE VOTING ON: The 10 bills tied to the vote and what they involve
2015 Mackinac Policy Conference - In-depth coverage starts the week of May 24th-30th
- Align your message with our best-in-class coverage of breaking news, the BIG stories and more - Online, Mobile, Print!
For information on any of these content alignment advertising opportunities, contact Toby Tabaczynski at 313-223-3203 or ttabaczyn@michigan.com
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MICHIGAN.COM FEBRUARY 2015 MARKET RECAP REPORT
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Check out the February 2015 edition of the Michigan.com Market Recap Report for the best local recap of business and industry information on employment, real estate, automotive, retail, finance, entertainment and more.
To download our report click the link below!
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Privacy policy –About Michigan.com –Advertising
If you would like to contact us, please use our online form.
@2015 Michigan.com, 160 W. Fort St, Detroit, MI 48226 All rights reserved
If you would like to be removed from our newsletter mailing list, submit your request here.
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