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This Issue: Life after the click; how to track success!
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THIS ISSUE:
Life after the click; how to track success!
FORGET THE CLICK: EFFECTIVE METRICS FOR DIGITAL DISPLAY ADVERTISING: Click-through rates (CTR) are just the beginning to measure your online campaign success. Two ways to better track your consumer’s online journey are by using UTM codes and rich media.

Rich media display ads compared to standard banner ads:
26%
Higher click-through rate		 59%
Higher engagement rate 		96%
Higher in-screen
impression rate

Learn more about how UTM codes and rich media tracking can provide
relevant campaign insights:

LEARN MORE

Source: eMarketer report, “Oct. 23, 2014: Consumers get engaged with rich media.”
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Recently, the Detroit chapter for the Society of Professional Journalists recognized Michigan.com’s journalists from the Detroit Free Press and The Detroit News for their contributions to the great content they deliver with a collective – and major – haul of 70 awards for excellence in journalism.

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