This Issue: How to Reach Millennials
JANUARY 2016 Twitter Facebook Linkedin
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THIS ISSUE:
How to Reach Millennials
Recently, Michigan.com's Director of Digital Strategy and Development Drew VanTongeren spoke at a conference to realtors about 2016 digital marketing trends. He shared insights into reaching millennials that many other businesses should take note of, such as furniture and electronics / appliance retailers, car dealers, life insurance and home insurance companies – the list goes on!

Knowing that millennials rely on their smartphones for information more than previous generations, it's imperative that realtors, brokers and other businesses adjust their approach to reach this desirable group via mobile.

What are house hunters doing on their devices?
75%

get directions
to drive by or
view a home
64%

tour homes
online
25%

use them to
find an agent

Sources: National Association of Realtors (NAR Home Buyer and Seller Generational Trends Report 2015); emarketer (Socintel360, July 2014)


For more on Drew's review of 2016 digital marketing trends – and tips for
businesses to reach millennials – click below!

LEARN MORE

THE AUTOMOTIVE DIFFERENCE MAKER AWARDS!


DON'T MISS THE 2015 DETROIT FREE PRESS AUTOMOTIVE DIFFERENCE MAKER AWARDS RECEPTION! PRESENTED BY BRIDGESTONE

  • Join us Tuesday, March 15th for VIP networking, cocktails and a strolling dinner. The Detroit Free Press honors the individuals and companies that made outstanding contributions to the automotive industry in 2015.
  • Featuring special presentation of the inaugural "Difference Maker Lifetime Achievement” Award winner Ed Welburn, General Motors Vice President of Global Design.

Event expected to sell out:

GET TICKETS TODAY!


ADVERTISE DURING 2016 ELECTION SEASON


ARE YOU PREPARED TO NAVIGATE THE 2016 POLITICAL ADVERTISING SCENE?

  • With a presidential election (and Summer Olympics) coming in 2016, brands must rethink their media plan for the year. Local primaries, general election and super PAC advertising will create TV inventory problems.
    • Michigan.com can help you strategize solid business solutions to keep your business message in front of your customers.

To advertise or learn more

CLICK HERE


SPECIAL 2016 ADVERTISING OPPORTUNITIES
  • NCAA March Madness: Special content alignment opportunities
  • Tigers Opening Day Coverage: It will be here before you know it: Friday, April 8th

Align your brand with a highly engaged audience! Contact Michigan.com at 313-223-3203 or

CLICK HERE

Michigan.com December 2015 Market Recap Report

Check out the December 2015 edition of the Michigan.com Market Recap Report for the best local recap of business and industry information on employment, real estate, automotive, retail, finance, entertainment and more.

To download our report click the link below!

DOWNLOAD REPORT


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