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| MAY 2015 |
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“NEARLY NINE IN 10 U.S. ADVERTISING EXECUTIVES POLLED SAID THEY PLANNED TO RUN A VIDEO AD CAMPAIGN ON FACEBOOK IN THE COMING YEAR.”
Source: Mixpo: “The State of Video Advertising, Facebook’s rise to dominance,” April 7, 2015
Consumer-generated video sites such as Google’s YouTube and Vimeo are now joined by Facebook,
Instagram, Twitter and other networks vying to be the leader in video consumption. All of these networks
—in addition to Netflix, Hulu and HBO—are giving rise to new opportunities for advertisers.
Surprisingly, Facebook is now a leader. Last August, comScore revealed it had more video views than
YouTube on desktop, as views-per-person doubled from January 2014 to January 2015.
What are the top three campaign targeting criteria used for U.S. digital video?
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Source: Videology, "US Video Market At-A-Glance Q1 2015," May 12, 2015 |
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NOW IS THE TIME FOR YOUR VIDEO CAMPAIGN |
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MORE MOBILE VIDEO CONSUMPTION MEANS
OPPORTUNITY - ANDI SCHREIBER,
MICHIGAN.COM’S DIRECTOR OF CLIENT
DEVELOPMENT
Our newsrooms have embraced video as a story-telling
device, which means ad inventory is up on mobile devices.
Consumers are not only viewing more video content—they
also appear to be more engaged by it.
People who watch videos on their phones are 1.4x more
likely to watch the ads than those who view them on
desktop computers or TVs, and they’re also more inclined
to share them.
CHECK OUT THE ENTIRE BLOG
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UPCOMING ADVERTISING OPPORTUNITIES |
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ARE YOU A PROPERTY MANAGER? RENVY – MICHIGAN’S BEST NEW RENTAL SITE!
- Development news and exclusive content from top local
brands like the Detroit Free Press
- Fresh, hyper-local listings come with insights at the neighborhood level
- Walk Score Maps highlight nearby shops, schools and parks
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For information on Renvy advertising opportunities or to find out how to place your listings, contact: Karen Skupin at kskupin@michigan.com
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MICHIGAN.COM APRIL 2015 MARKET RECAP REPORT |
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Check out the April 2015 edition of the Michigan.com Market Recap Report for the best local recap of business and industry information on employment, real estate, automotive, retail, finance, entertainment and more.
To download our report click the link below!
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Privacy policy –About Michigan.com –Advertising
If you would like to contact us, please use our online form.
@2015 Michigan.com, 160 W. Fort St, Detroit, MI 48226 All rights reserved
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