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| JUNE 2015 |
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THIS ISSUE:
The digital landscape is expanding |
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“Across every age demographic, there is a substantially higher percentage of multi-platform and mobile-only internet users than the previous year. More than 3/4ths of all digital consumers (age 18+) are now using both desktop and mobile platforms to access the internet, up from 68 percent a year ago.”
Source: comScore “US Digital Future in Focus 2015” June, 2015
How people are spending their time online
Mobile use increase from 2010 to 2014
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Tablet use increase from 2010 to 2014 |
Desktop use increase from 2010 to 2014 |
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By now everyone knows that digital is critical in nearly any marketing campaign. But thanks to insightful reports like the one just released by comScore, "U.S Digital Future in Focus 2015", which looks at current trends and offers a prognosis for 2015, we’re seeing just how far-reaching digital media has become.
As it turns out, mobile isn’t cannibalizing desktop usage so much as it’s adding to the overall time spent online. The report reviews the rise in mobile, Facebook’s continued dominance, e-commerce and the #1 brand on social media in terms of shares, likes, retweets, etc.
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LOVE HEADING INTO WORK EVERY DAY? |
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Enter your company as a Detroit Free Press Top Workplace! |
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Winners will be announced in the fall, but you need to make your nomination soon.
The deadline has been extended to July 10th. More information can be found at freep.com/nominate or you can call in nominations at 313-887-0471.
Detroit Free Press Top Workplaces 2015 winners will be featured in a special section, in print and online.
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UPCOMING ADVERTISING OPPORTUNITIES |
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PROPERTY MANAGERS
Be sure to check out Renvy – Michigan’s most revealing new rental site!
- Development news and exclusive content from top local
brands like the Detroit Free Press
- Fresh, hyper-local listings come with insights at the neighborhood level
- Walk Score Maps highlight nearby shops, schools and parks
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For information on Renvy advertising opportunities or to find out how to place your listings, contact: Karen Skupin at kskupin@michigan.com
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MICHIGAN.COM MAY 2015 MARKET RECAP REPORT |
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Check out the May 2015 edition of the Michigan.com Market Recap Report for the best local recap of business and industry information on employment, real estate, automotive, retail, finance, entertainment and more.
To download our report click the link below!
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