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This Issue: And the Winner Is… Advertising Trends for the 2016 Election Season
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AND THE WINNER IS… ADVERTISING TRENDS FOR THE 2016 ELECTION SEASON
The 2016 election promises to be one of the most challenging in recent memory for political strategists, voters, and even more so for advertisers. Digital advertising is expected to be the big winner, forecasted to be up 576% over 2012 spending with video and mobile seeing the largest growth.

Digital Advertising Growth for 2016 Election

#1
Mobile 		#2
Streaming Video 		#3
Social Media

Digital display advertising is forecasted to be up 965%! To learn more about how politicians are using digital advertising to target their audience (and how you can, too!) read on.


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Source: Borrell Associates, 2015
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