This issue: Is Your Company Socially Responsible? Nice Guys Finish First. Find Out Why!
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THIS ISSUE:
Is Your Company Socially Responsible? Nice Guys Finish First. Find Out Why!
"According to March 2015 polling by Cone and Ebiquity, 91% of internet users worldwide expected companies to do more than make a profit."

The results are in and, overwhelmingly, consumers seek out socially or environmentally responsible brands and products. Consider the following statistics when looking at "if" your company should prioritize being socially responsible.

Actions taken by Internet users worldwide in response
to a company's corporate social responsibility:


Considered a company's social and environmental commitments before deciding what to buy or where to shop


Were likely to switch brands to one associated with a good cause with similar pricing and quality


Considered a company's social and environmental commitments when deciding which products to recommend to people
Source: eMarketer, Corporate Social Responsibility: Nice Guys Finish First, July 22, 2015

In addition, reports show that practicing corporate social responsibility improves your recruitment and employee retention efforts. To learn more about how CSR (corporate social responsibility) can be good for your employees and your bottom line, click the link below!

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Michigan.com June 2015 Market Recap Report
Check out the June 2015 edition of the Michigan.com Market Recap Report for the best local recap of business and industry information on employment, real estate, automotive, retail, finance, entertainment and more.

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