AUGUST 2015 Twitter Facebook Linkedin
Are you ready for the most connected holiday shopping season ever?
This will be the most connected holiday shopping season ever!
Shoppers reported spending more time researching and purchasing online
last year than they did in years past.


used the Internet
for holiday research
last year

relied on friends,
relatives and colleagues
(down from 2013)

of holiday shopping
occurred online
Source:’s client development strategist Blair Munro asks: “How is your business preparing for the all-important fourth quarter?” Google has released some early insights of what to look out for this coming year. Some highlights are:

  1. Shoppers will spend even more time this year researching holiday purchases.
  2. Did you know: last year mobile influenced $1 TRILLION of all retail sales?
  3. Shoppers will begin their hunt for the perfect gift before Black Friday.
  4. Brand loyalty is not dictating how shoppers buy. Many shoppers will be open to trying new brands and stores this holiday season.
  5. Video will have a heavy influence on the holiday shoppers' path to purchase.

To see more of Blair's comments and the entire Google report:

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