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This Issue: Summer Olympics and Social Media: Will You Be There?
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Summer Olympics and Social Media: Will You Be There?
Second- or dual-screening is now an ingrained habit among Olympics viewers. An impressive 85% say they use additional devices as they watch TV and, tellingly, mobile phones are now the top choice for this behavior.

Percentage of Olympics fans who use the following to second-screen:
#1
Mobile phone
#2
Laptop PC
#3
Tablet
Learn how NBC is attempting to reach a younger audience by going social for the 2016 Olympics in Rio. It might be a good strategy for your marketing as well!

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Source: http://www.globalwebindex.net/blog/why-smartphones-will-be-crucial-to-the-2016-olympics
LAST CHANCE! IS YOUR COMPANY A "TOP WORKPLACE"?
HURRY BEFORE NOMINATIONS CLOSE!

Do you work for a great company? Don't keep it a secret! Nominations close July 8 for the Detroit Free Press 2016 Top Workplaces competition. Get your nomination in today!


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COMING UP - Woodward Dream Cruise and Summer Olympics

Summer Olympics - Special coverage from the Detroit Free Press and The Detroit News of the biggest sporting event on the planet! The largest local sports audience will grow even larger from Aug. 5 to Aug. 21.

Woodward Dream Cruise - Align your brand and marketing message with our best-in-class coverage - online, mobile, print. Dream Cruise week is Aug. 15 to Aug. 21!

Align with a highly engaged consumer audience! Contact Michigan.com at 313-223-3203 or:

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CHECK IT OUT: MICHIGAN.COMS MARKETING TOOLKIT

Looking for insightful data and helpful tips to grow your business? Check out the Michigan.com toolkit page for white papers, presentations and infographics designed to give you a competitive edge. Current toolkits include:

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  • Align your brand message with a highly engaged consumer audience! Contact Michigan.com at 313-223-3203 or:

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    Michigan.com may 2016 Market Recap Report
    Check out the May 2016 edition of the Michigan.com Market Recap Report for the best local recap of business and industry information on employment, real estate, automotive, retail, finance, entertainment and more.

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